Software for social media agencies

A system built for social media agencies

Centralize clients, content, the editorial calendar, approvals and the management of your agency in one place.

Agência Easy is a management system built for social media agencies to centralize clients, content, approvals, the editorial calendar and the running of day-to-day operations.

The problem

Your agency grew. The tools got scattered.

When an agency has just a few clients, you can keep track of everything in your head. As the number of clients, people and pieces of content grows, the operation starts living across different tools — and no one has the full picture.

Each of these tools solves part of the process well. The point isn't to drop them for the sake of it — it's that, with more clients and more people involved, centralizing the operation in one place starts to matter.

The platform

One platform for the agency's operation

The modules below are already part of Agência Easy and share the same data: what you set on the client record shows up in planning, what gets approved moves on to production and to the publishing queue.

Clients

One record per client with briefing, visual identity, references, suggestions and ideas, contracted plans and access to the approval portal.

Editorial calendar

Monthly planning per client, with post, story, reel, carousel and other configurable formats, publish date and approval and production status for each item.

Content management

Every post brings together caption, script, references, Drive link, owners and services. Post and task Kanban boards show which stage each deliverable is in.

Approval

A dedicated portal where the client approves or requests changes on each plan and each piece, with rejection comments and an area for already approved content.

Scheduling and publishing

Approved content enters the publishing queue. You can schedule or publish right away on Instagram, with the account connected per client and processing, success and failure status.

Team

Every task has an owner, a service, a due date and references. A single post can involve copy, design, video and paid media, with per-module permissions for each role.

Finance

Accounts receivable and payable, cash movements, vendors, recurring client billing and paying the team for completed tasks. Available on the Full plan.

The flow

From planning to publishing

The same content moves through the stages below without being recreated at each step. Agência Easy keeps this process visible to the team and to management.

  1. 01Client

    Briefing, identity and references live on the client record.

  2. 02Planning

    The month's editorial calendar is built by format and date.

  3. 03Production

    Tasks are handed to the team with a service and a deadline.

  4. 04Approval

    The client approves or requests changes in the portal, with history.

  5. 05Scheduling

    Approved content enters the queue with a date and an owner.

  6. 06Publishing

    Publishing to Instagram happens from within the system itself.

What changes

Fewer separate tools. More clarity in the operation.

Centralizing isn't about having more screens — it's about the approved plan, the team's task, the client's comment and the publish date all pointing to the same information.

Without a central platform

  • Planning in a spreadsheet, approval over WhatsApp
  • Team tasks in another tool
  • References and files scattered across chats
  • Client information held by each person on the team

With Agência Easy

  • Editorial calendar and approval in the same system
  • Production linked to the approved plan, no retyping
  • References and Drive link inside each post
  • Client record accessible to the whole authorized team

If you're structuring this process now, it's worth reading first about marketing agency management and the order in which each stage fits together.

Who it's for

Who was Agência Easy built for?

FAQ

Software for social media agencies: frequently asked questions

What is software for a social media agency?

It's a platform that brings client information, the editorial calendar, content production, approval and publishing together in one place. Instead of separate spreadsheets, folders and chats, the agency's operation is organized inside the same system.

What is Agência Easy for?

It helps a social media agency centralize its operation: register clients, plan the month's content, hand tasks to the team, get client approval in a portal and schedule or publish on Instagram. The Full plan also includes production reports and finance.

Can I manage several clients?

Yes. Each client has its own record, its own editorial calendar, its own approval portal and, when connected, its own Instagram account. The production panel shows clients side by side.

Does Agência Easy replace spreadsheets and task tools?

For most of the social media routine, yes: the editorial calendar replaces the planning spreadsheet and the post and task Kanban replaces the task tool used just for content. For accounting or bank reconciliation, it doesn't replace an ERP.

Can post approval be organized?

Yes. The client accesses a separate portal, with its own password, and approves or rejects each plan and each piece. A rejection asks for a comment, and approved content is recorded in a dedicated area.

Does Agência Easy have an editorial calendar?

It does. Planning is monthly and per client, with post, story, reel, carousel and other configurable formats. Each item holds a title, description, caption, script, publish date and its approval and production status. The editorial calendar can be exported as a PDF.

Is Agência Easy a good fit for small agencies?

Yes. Per-module permissions and the leaner Publish option let you start small and turn on more features as the agency grows. You don't need a large team to use the system.

Get started now

Organize your agency in one place

Get to know Agência Easy and see how the editorial calendar, approval and publishing work inside the same system.

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